Alex Hormozi

Alex Hormozi is an entrepreneur and business youtuber. He is the founder of [Aquisition.com](https://www.acquisition.com/) where they help founder led companies scale their sales to $100M plus. He got his start running his own gyms. He would sleep in his gyms when he was in his early twenties and just getting started. While running his own gyms he realized he had an ability to turn gyms around and that he had it down to a formula, and he was able to sell that formula to other gyms rather than acquiring the gyms himself. He acquired $100M net worth by age 32. His current portfolio of companies to be worth over $200 Billion. This figure is hotly debated and has led to skepticism about Alex's net worth.

## Net Worth

Estimated $100 Million. This number has been assigned to the valuation of his current Business Gym Launch. His personal net worth is estimated to be at $15 Million. He discussed the revenues of his business and his net worth on [an episode of the My First Million](/posts/My-First-Million) podcast.

## Core Philosophy, on Life, Bussiness and How to Become Successful

### Life:

- Alex Hormozi emphasizes the importance of dedication and hard work in achieving one's goals.
- He believes in the power of continuous learning and personal growth.

### Business:

- Alex Hormozi values deal-making and investments in companies as a means to grow and achieve success.
- He emphasizes the importance of finding growth partners for businesses and offers resources for businesses with a specific financial range (e.g., one to ten million dollar EBITDA).
- He recognizes the significance of creating high-quality content and leveraging AI to generate engaging and personalized experiences for users.
Success:

### How to Become Successful

- Alex Hormozi believes in the potential of setting ambitious goals, such as generating 100 million dollars in leads.
- He emphasizes the importance of delivering quality work and dedicating substantial time and effort to projects.
- He values the concept of scalability and the ability to leverage technology to achieve greater efficiency and reach.

## On Margin
Alex has been a proponent of understanding the difference between Gross and Net Margin, and how [Gross Margin](/posts/Gross-Margin) is far more important to growing your business. Gross Margin only looks at the cost of goods sold, and Alex believes a successful business should operate at 80% gross margins.

[Alex on Margin](https://www.youtube.com/watch?v=9xAMe0QBFhU)

see [If You Don't Understand Margin You Don't Understand Business](/posts/Alex-Hormozi-If-You-Dont-Understand-Margin-You-Dont-Understand-Business) for summary.

## His Story
[Who is Alex Hormozi really?](/posts/Who-is-Alex-Hormozi-Really)

## Podcast Appearances

[Alex Hormozi and Chris Williamson](/posts/Chris-Williamson-and-Alex-Hormozi)

[My First Million](/posts/My-First-Million)

## Other Videos

[Hot to Stop Failing at Your Big Goals](/posts/Alex-Hormozi-How-to-Stop-Failing-at-your-Big-Goals)

[How to go all in on your Side Hustle](/posts/Alex-Hormozi-How-to-Go-All-in-on-your-Side-Hustle)

[I'm Broke, What Should I Sell?](/posts/Alex-Hormozi-Im-Broke-What-Should-I-Sell)

[How I set goals THAT ACTUALLY MAKE MONEY 💰](/posts/Alex-Hormozi-How-I-Set-Goals-THAT-ACTUALLY-MAKE-MONEY)

[Alex Hormozi's Diet](/posts/Alex-Hormozi-Diet) ultimately comes down to setting your goals, whether its to gain or lose weight, counting calories and protein, being strict/consistent with breakfast and lunch, and allowing flexibility for dinner.

## Books 📚 
["$100M Leads"](https://www.tubopedia.com/posts/100-Million-Dollar-Leads-Alex-Hormozi) - How to Get Strangers To Want To Buy Your Stuff

["$100M Offers"](/posts/Alex-Hormozi-100-Million-Dollar-Offers) - How to Make Offers So Good People Feel Stupid Saying No

["Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym"](posts/Alex-Hormozi-Gym-Launch-Secrets) - Summary and Key Points