Keyword Research
Tubopedia Mission
Keyword research is part of the process of [search engine optimization](/posts/Search-Engine-Optimization) which consists researching keywords you would like your site to rank for. Some SEO experts believe it is best to even do keyword research before you even have a website, so that you can base the niche you choose based on the lowest competition keywords. ## Tools for Keyword Research - [Google Ads Keyword Planner](https://ads.google.com/home/tools/keyword-planner/) to look at keywords your competitor is ranking for - [A-HREFS](https://ahrefs.com/] - [Google](www.google.com) and just look at "People also searched for" and the auto suggestions ## The Best Keyword Research Tutorial [7 Years of Organic Keyword Research in 25 min](https://www.youtube.com/watch?v=QNtmlwSZ4jg) ## Tutorial Summary The video discusses keyword research in SEO and emphasizes that it's not as complicated as many believe. The speaker, a professional SEO with seven years of experience, gives insights and strategies for effective keyword research. Here are the main keywords and points from the video: - **Keyword Research**: The process of finding relevant and valuable keywords for optimizing content's search visibility. - **YMYL Niches (Your Money Your Life)**: Refers to niches related to health and finance, where the advice given can impact people's well-being or finances. These niches require extra caution and expertise. - **Keyword Analysis**: Emphasizes that not every keyword needs to have high search volume; even keywords with lower search volume can be valuable. - **Expertise in Niche**: Being knowledgeable in the niche you're targeting is crucial. Being an expert helps create high-quality, valuable content. - **Logical Niche Planning**: Breaking down the niche into logical categories and subtopics to plan content effectively. - **Google AdWords Keyword Planner**: Using this tool to identify potential keywords and gather data about their search volume and competitiveness. - **Competitor Research**: Analyzing competitors' websites to discover keywords they are ranking for and using those insights to plan content. - **Internal Linking**: Creating links from blog posts to collection pages (product or service pages) to improve their ranking potential. - **Google Search Console and Google Analytics**: Setting up these tools for tracking website performance and indexing. Submitting sitemaps and new content for faster indexing. - **Long-Tail Keywords**: Emphasizing the value of targeting long-tail keywords, which might have lower search volume but collectively contribute to substantial traffic. - **Keyword Rank Distribution**: Highlighting that a single page can rank for numerous keywords, even those with lower search volume. - **Quality Content**: Stressing the importance of high-quality, informative, and valuable content creation to rank well. - **Balancing Manual and AI Content Creation**: Discussing the pros and cons of manually written content versus AI-generated content. - **MidJourney for Images**: Recommending using tools like MidJourney to create eye-catching images for blog posts to improve click-through rates. - **Perspective on Keyword Value**: Encouraging a holistic view of keyword value, looking beyond individual search volumes. The video aims to provide a practical approach to keyword research and content creation in SEO while challenging common misconceptions about keyword value and complexity.