Alex Hormozi: Gym Launch Secrets

In this video, Kayla, the CEO of Gym Launch, shares a five-step process to help gym owners fill their gyms to capacity in 90 days or less with high ticket clients. This is the essence of Alex Hormozi's book "Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym ". The five steps include:

1. Creating an incredible offer using the value equation which focuses on increasing perceived likelihood of success and decreasing time delay and effort and sacrifice. The three primary offers that work best include a 6-week challenge, a 21-day free offer, and a 28-day offer.
2. Generating leads on Facebook and Instagram through targeted ads with a daily ad spend between $50-$100, which can produce leads between $8-$12 per day.
3. Nurturing leads with a four-step process called the four pillars of lead nurture, including speed to contact, pure volume, education, and social proof.
4. Closing the leads by booking appointments and offering a comprehensive consultation to show the value of the gym's services.
5. Converting leads into long-term memberships by creating an amazing customer experience, offering promotions, and encouraging referrals.

5 SIMPLE STEPS To Fill Your Gym In Just 90 Days.

Key Points Summarized

Step #1 - Offers:

• Create an irresistible offer using the value equation: dream outcome, perceived likelihood of success, time delay, effort and sacrifice.
• Three primary offers that work best: a six-week challenge, a 21-day free offer, and a 28-day offer.

Step #2 - Leads:

• Generate leads through Facebook and Instagram advertising.
• Target men and women separately with 10 ads per ad set.
• Spend between $50-$100 per day on ads.
• Expect an average of 8-12 dollar leads for a free offer.

Step #3 - Lead Nurture:

• Nurture leads with a four-step process called the "four pillars of lead nurture."
• Step #1: speed to contact, contacting leads within five minutes of receiving their information.
• Step #2: pure volume, contacting leads three times a day until they respond.
• Step #3: text message nurture, using personalized and informative text messages to keep leads engaged.
• Step #4: email nurture, using email marketing to build trust and establish authority.

Step #4 - Sales:

• Have a system in place to close leads once they show up to the gym.
• Use a "fitness consultation" to determine the client's needs and goals.
• Have a sales script in place to address common objections.
• Offer a high-ticket package to those who are ready to commit.

Step #5 - Conversion:

• Convert clients into long-term members through a follow-up system.
• Use a "client success session" to check in on progress and make necessary adjustments.
• Offer incentives for referrals and long-term commitment.
• Use automation and personalization to stay in touch with clients and keep them engaged.