Alex Hormozi

updated 21 Aug 2023

Alex Hormozi is an entrepreneur and business youtuber. He is the founder of Aquisition.com where they help founder led companies scale their sales to $100M plus. He got his start running his own gyms. He would sleep in his gyms when he was in his early twenties and just getting started. While running his own gyms he realized he had an ability to turn gyms around and that he had it down to a formula, and he was able to sell that formula to other gyms rather than acquiring the gyms himself. He acquired $100M net worth by age 32. His current portfolio of companies to be worth over $200 Billion. This figure is hotly debated and has led to skepticism about Alex's net worth.

Net Worth

Estimated $100 Million. This number has been assigned to the valuation of his current Business Gym Launch. His personal net worth is estimated to be at $15 Million. He discussed the revenues of his business and his net worth on an episode of the My First Million podcast.

Core Philosophy, on Life, Bussiness and How to Become Successful



How to Become Successful

On Margin

Alex has been a proponent of understanding the difference between Gross and Net Margin, and how Gross Margin is far more important to growing your business. Gross Margin only looks at the cost of goods sold, and Alex believes a successful business should operate at 80% gross margins.

Alex on Margin

see If You Don't Understand Margin You Don't Understand Business for summary.

His Story

Who is Alex Hormozi really?

Podcast Appearances

Alex Hormozi and Chris Williamson

My First Million

Other Videos

Hot to Stop Failing at Your Big Goals

How to go all in on your Side Hustle

I'm Broke, What Should I Sell?


Alex Hormozi's Diet ultimately comes down to setting your goals, whether its to gain or lose weight, counting calories and protein, being strict/consistent with breakfast and lunch, and allowing flexibility for dinner.

Books 📚

"$100M Leads" - How to Get Strangers To Want To Buy Your Stuff

"$100M Offers" - How to Make Offers So Good People Feel Stupid Saying No

"Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym" - Summary and Key Points