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Search Engine Optimization

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updated 12 Feb 2023

Search Engine Optimization is the process of optimizing a website to appear in the search rankings. It consists of multiple techniques and processes such as keyword research, keyword clustering, url optimization, setting internal and external backlink, achieving topical authority or topical relevance, on page optimization, long tail keywords just to name a few things experts in SEO use to help websites rank higher in Google and other search engines.

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