Keyword research is part of the process of search engine optimization which consists researching keywords you would like your site to rank for. Some SEO experts believe it is best to even do keyword research before you even have a website, so that you can base the niche you choose based on the lowest competition keywords.
7 Years of Organic Keyword Research in 25 min
The video discusses keyword research in SEO and emphasizes that it's not as complicated as many believe. The speaker, a professional SEO with seven years of experience, gives insights and strategies for effective keyword research. Here are the main keywords and points from the video:
Keyword Research: The process of finding relevant and valuable keywords for optimizing content's search visibility.
YMYL Niches (Your Money Your Life): Refers to niches related to health and finance, where the advice given can impact people's well-being or finances. These niches require extra caution and expertise.
Keyword Analysis: Emphasizes that not every keyword needs to have high search volume; even keywords with lower search volume can be valuable.
Expertise in Niche: Being knowledgeable in the niche you're targeting is crucial. Being an expert helps create high-quality, valuable content.
Logical Niche Planning: Breaking down the niche into logical categories and subtopics to plan content effectively.
Google AdWords Keyword Planner: Using this tool to identify potential keywords and gather data about their search volume and competitiveness.
Competitor Research: Analyzing competitors' websites to discover keywords they are ranking for and using those insights to plan content.
Internal Linking: Creating links from blog posts to collection pages (product or service pages) to improve their ranking potential.
Google Search Console and Google Analytics: Setting up these tools for tracking website performance and indexing. Submitting sitemaps and new content for faster indexing.
Long-Tail Keywords: Emphasizing the value of targeting long-tail keywords, which might have lower search volume but collectively contribute to substantial traffic.
Keyword Rank Distribution: Highlighting that a single page can rank for numerous keywords, even those with lower search volume.
Quality Content: Stressing the importance of high-quality, informative, and valuable content creation to rank well.
Balancing Manual and AI Content Creation: Discussing the pros and cons of manually written content versus AI-generated content.
MidJourney for Images: Recommending using tools like MidJourney to create eye-catching images for blog posts to improve click-through rates.
Perspective on Keyword Value: Encouraging a holistic view of keyword value, looking beyond individual search volumes.
The video aims to provide a practical approach to keyword research and content creation in SEO while challenging common misconceptions about keyword value and complexity.